Tuesday 15 October 2013

Twitter and Facebook, turning into a major platform for political tactics?



#Feku and #Papu are hashtags given to 2 politicians of India, naming whom wont be appropriate but I'm sure most of us know who the 2 politcians we're talking about. When I first saw these 2 hashtags trending, I was actually very amused and at the same time, a little surprised/shocked. Seriously - a hashtag like #Feku and #Papu trending on a major social networking site? How can this be possible? Later, as it became a regularity, whenever these 2 politcians spoke at a rally, the hashtags started trending. Obviously, both these politcians belong to 2 different parties and hence, finding one or the other hashtag trending isn't a rare sight on twitter anymore.

Let's discuss about this in a much more detail - who makes these hashtags trend? If you go by the 'members of twitter' and generally active users of social networking site i.e. twitter, it is easily understood that Congress and BJP have got a whole team set up to insure for a particular #hashtag to be trending. It's honestly quite simple because every other day a contest easily trends on twitter, this for that matter, is much more serious business because at stake is the "ruler ship" of our country.

Therefore, the point rises - why go into these cheap tactics? Do political parties of other countries take the platform of social networking to go after each other! Of course not. Then why do Indian political parties believe that the median of social networking is the best platform to have a go at the opponent! Personally speaking, seeing #Feku and #Papu trend isn't a SHOCKER anymore. The social media teams set up by the 2 political parties to maneuver this task certainly does it's task to perfection but we just cannot overlook the kind of impact it has on twitter on a whole as a social networking site. What I as a young political enthusiast see it as is - in order to be successful in Indian politics, you ought to go on the verge of 'cheap political' tactics.

That's one part of it. Buying likes on facebook pages, getting fake followers on twitter, this all happens in our Indian politics. As someone whose hoping for a change in Indian politics, I'm just left with one thing to say to all the political parties - please give us some free space to apprehend our views, at least leave a platform for us to be free from cheap political tactics. We're not on social networking sites to see hashtags like #Feku or #Papu trending but instead hoping for hashtags like #ChangeIsNear trending. 
Aditya Jha Author

Aditya Jha is 20 years old and has had a passion for writing since a young age. He has had the great honor of being published in the book "blank space", which featured his fictional short story "a writer's tale". He has also published 2 ebooks - Best.Generation.Ever. and An Iron Lady (Autobiography on his grandmother's life). He has great passion for speaking and is a Delhi University Debator - having won various laurels for his speaking.

1 comment:

  1. Indeed..This happens only in India..buying like, making topics to trend and creating hash tags by political parties..they think social network is a platform to achieve what they want. SIgh..I wish they could be more constructive with their work and strategies instead.

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