Friday, 15 September 2017

Royal Atmos : Curbing indoor air pollution royally


Living in the 21st century sure does has it’s advantages and frequently we tend to highlight how today’s generation is perhaps the luckiest to be witnessing some terrific inroads in the world of tech and insurmountable growth in various sectors but it’s this century that has had it’s fair share of problems – in terms of how we’re living on one hand in a modernistic world and on the other, the surroundings we live in couldn’t be more life-threatening.

Global warming is a massive world issue that has seen a sense of crisis management being indulged into by world leaders but in our day to day life we go through the immensely harmful pollution – and no, not just outdoors. For some reason, there’s this perception that air pollution only exists outdoors but it’s in fact a fact that air pollution exists as much in our homes, as it does outdoors.

The question then arises, what are the sources that cause Air Pollution – Indoors?

Tobacco Smoke : it’s a fact that smoking is injurious to your health and quite gravely too. Every pack of smoke inside your home can lead to it’s harmful air not just affecting you but also your family members and visitors to your home. You’re essentially increasing indoor air pollution with every cigarette that you smoke.

Can wrong paint used in construction also cause Air Pollution?
Yes, it absolutely can and below are the reasons why : -

·         Dust mites : whenever we clean our house, we need to ensure that we are completely eradicating dust and not just merely shaking it off in the air, only to have it damage our breathing capacity . Cleaning via vacuum cleaners is ideal to properly get dust mites cleared off your homes.

·         Asbestos : in layman’s term, it is a material that is used while our homes are constructed. This is usually found in coating and paints that are used in the construction of every home and therefore no house can be labelled as “safe” from indoor air pollution.

Definitely now you know how lethal using the wrong paint in construction of your house can be. But, worry not. IT’s rightly said that world’s best companies always spend to improve lives of their customers, with all other business aspects aside – customer needs comes first. Royal Atmos from AsianPaints is just a perfect example of how a company is doing it’s best to improve the air quality indoors.

The Royal Atmos is a revolutionary paint that not only decorates your home and makes it look beautiful. But, additionally; it also contributes to purifying the air inside your home – to make you live without the fear of damaging breathing capability and damaging your family’s health.

What are the consequences of impure air inside our homes?

Ah, great question, right! Why should we use only Royal Atmos while we build our dream home? It’s a legit question and let’s answer that.

The consequences of using any other paint will lead to indoor air pollution, the affects of which are : -

·         Lung Cancer : a common consequence of having not taken precaution and lived in extremely hazardous air quality that tends to damage the lung and make it increasingly harder to breathe. It’s no doubt that an investment in protecting our lungs cannot be put a price upon.

·         Lead : if lead is found in home, it can be extremely threatening to life and is also said to cause brain cancer. Further, it may also damage kidney & anemia.

·         Formaldehyde : a common air pollutant found inside our homes, this is probably something that we’ve all probably already gone through. Ever felt like your throat is hurting or your eyes are burning after cleaning dust! Well, this is caused by formaldehyde and can also lead to cancer.

There it is, a few but very powerful reasons as to why you must not avoid air pollution inside your home but rather invest in a paint like Royal Atmos while constructing your home to ensure that you do not damage your health.

Some others measures to curb air pollution are :-

·         Filter the air : currently in the news a lot and used by a small minority of people but probably going to become popular real soon, air purifiers are a good way to curb indoor air pollution. It is however  a necessity to change the air purifiers filter(s) after every 3 months to continue it’s strong impact.

·         Don’t burn garbage inside or around your home : it’s a devastating practice to burn garbage as the air that emerges from it is extremely barbaric to our health and damages our breathing capability. It’s a BIG NO-NO.

·         Choose your paint well : not many people know this but paints usually contain Volatile Organic Compounds (VOC) that over the time tends to damage the health to a large extent. Ensuring that you use the right paint HINT-HINT (AsianPaint’s Royal Atmos).



Sunday, 10 July 2016

Horlicks : Family's friend for years


The growth of a child is a reason of great concern for every parent as balanced growth is not only important for growth physically but also growth mentally. In today’s times wherein fitness has become a demand for the day, not growing as per the society standards can often lead to inferiority complex and childrens often complain “my friend is taller than me, they make fun of me”.

 Whenever a parent has to hear complaints from their children in regard to their growth, the concern has to be genuinely there. It is also important to note that today’s times and schooling life is not easy-to-go, a possible school day for a child lasts upto 8-10 hours, with 6 hours of schooling and then subsequent coaching. The intensely high tiresome day often leads children’s less intake of day to day growth supplements – while a mother can only do so little, the best way to combat this is to ensure that the 2-3 meals that a child has is full of nutrients that enable their growth – point is, how to achieve this?

Frankly, I believe that the best way to start the day is by intaking something healthy that energizes you for the whole of the day ahead. One of the nutrients that is very high in providing and catering to this very need is “Horlicks” – family’s friend for many years and one that has scientifically been proven to make a difference in growth patterns of children.

Horlicks has yet again come with the product “Holicks Growth+”, which is a specialized nutrition, a product that caters to the growth of the children and the pediatric experts backup the fact that among the age group of 3-9 years, those who are lacking behind in weight and height; a visible change is seen in just a matter of 6 months. This speaks volumes about Horlicks product and it’s ability to make a difference into the lives of our beloved children.

The age duration of 3-9 years is very crucial and it’s perhaps the most critical stage of growth, should one not grow in these years the subsequent years may not show as rapid results as these 6-7 years do. Not only is this the age where studies tend to get just a little tougher, it’s time when children are needed to grow physically as the subsequent teenage ages are one where child is expected to reach adulthood and maturity – which without physical growth becomes a tough task.

The topic of growth is often avoided in a society and we don’t concern it much until the situation reaches the stage that your 15-16 year old hasn’t grown as per expectation and is lacking behind in weight and height; the backlashing from friends also doesn’t help and a child fears to go to school as he/she may feel that they’re not grown as their friends have – no parent wants this.

The best way forward is to opt for Horlicks Growth+, a product that you can trust with your eyes closed. After all, it’s a friend of the family for years. 

Friday, 3 June 2016

RediGO – the perfect car, for all your needs.

Test Datsun Redi-GO on the streets of New Delhi for 1) speed 2) comfort and 3) safety

Datsun is a company that has time and again won the hearts of the Indian consumers by delivering on their expectations and in fact perhaps even going a step ahead and delivering on the ideas that pop into a customer’s head – Datsun already delivers on it. A successful brand is made by being a step ahead of the customer’s needs as it makes the customer feel in equilibrium with the income spent on the purchase of his/her “dream car” and we all know that it simply isn’t easy choosing the right car for you – from the times that owning a car was a luxury, today is all about choosing a car that suits your personality; your stature, your comfort, your family’s size – there are so many criteria’s and choosing the right car for you becomes such a mammoth car.

Datsun is a brand that is making great amends in the customer’s hearts in India by delivering on international standards and seizing to amaze it’s existing and new customers by it’s continuous evolving from good to better to perhaps the best in the Indian market.

The urban class of car owner’s demand that a car be efficient, safety equipped and high on comfort – the 3 essentials to owning the perfect car and while it sounds easy, it is a much harder job believe you me. The work for a car manufacturer is thus extended and the brain storming to deliver on customer expectations is not easy.

The Datsun redi-go comes as a breath of fresh air as the car in terms of exterior, interior and features is just from one look a class apart from others in the Indian market – it is simply outstanding to think of what the Datsun company is delivering upon and at such modest pricing, with Datsun very much a company for buyers across different price ranges; it does not discriminate between the high end and low end buyers and redi-go is just an apt example for the same. Imagine a car of redi-go’s quality available in the market at this price, it simply is appreciable to see the “perfect” car which even a medium price range customer can “own up for his family” – as a car becomes the asset of a family, something we love to showoff and be proud of.

A few features that make the Datsun redi-go special are :

1)      Energy absorbing steering and airbag : it is quite adamant to any car user in India that one thing that Indian cars lack is safety, the crucial aspect in a car has been simply overlooked for far too long and it’s Datsun that delivers on this important safety aspect in a price-range where such safety measures were unheard of. In fact, airbags it seems was a luxury to have in your car; a rarity in Indian car variants but Datsun yet again shows why it truly is a customer’s brand.

2)      Full economy : we as Indian consumers living in urban cities are driven by price points – as if running the home on a modest income isn’t enough, the rising prices of fuel make the life more miserable and therefore the mileage of a car counts a lot. The Datsun redi-go’s 799-cc engine provides a peppy and impressive fuel economy of 25.17 km/l. 

3)      Power windows : the ability to take in the fresh breath of air, driving on a road on which it has just rained – sync in the fresh muddy smell and relish the quality drive. The power windows of Datsun redi-go are seamless and make driving a lot more fun and less exhaustive – that’s the whole point of a quality car.

A good car is delivered when the brand is quality assured and puts the customer before it’s personal profit objective – Datsun is one such brand that deliver son customer’s expectations and while there may be other cars in the market; the features of a Redi-Go are simply unheard of and unfound in others cars of Indian market.

RediGO – the perfect car, for all your needs.


Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO - the capability of a crossover with the convenience of a hatchback.

Thursday, 4 February 2016

The bliss of gold morning

The mantra of turning good mornings to gold mornings has been made easier –courtesy of Colgate which allows us to take care of perhaps the most essential aspect of our beauty i.e. our teeth.
Imagine this; you meet your perfect girl, she’s all beautiful and kind but has yellow teeth and vice-versa for girls, finding the right boy with yellow teeth – is it a major turnoff! Considering that yellow teeth is directly linkable to an improper hygiene and no one wants to be around someone who doesn’t give priority to his own cleanliness.

Further, I’ve always felt that a good “teeth” day goes a long way in making you successful. #Colgate360GoldMornings with Colgate’s charcoal brush allows us to reach the most difficult of the areas in our tooth to be cleaned and once we’re able to have healthy and fit teeth – we naturally start to feel more confidence and energized. As they say “a smile goes a long way to success”, with my white teeth courtesy of Colgate, should I ever charm my boss – I’ll just use my white teeth and that bright white smile to win over him.



Moreover, courtesy of Colgate I received the golden mug and golden sipper which will allow me to drink my favorite cup of coffee in the mornings in this royal-like gold cup which gives one the feeling of great superiority and richness and of course the gold sipper while on the run in the morning can catch many a people’s attention and who doesn’t like gaining attention! At least, I do.

In conclusion the colgate gold charcoal brush can aptly be defined as your “perfect friend to great teeth” – as the name itself explains, it definitely is a “gold” i.e. something that’s precious and getting this brush will surely allow you to take care of your precious teeth with a precious brush, which with a gold standard of cleaning reaches to the most difficult areas of your tooth.

The 360 reach of the brush allows for a proper cleaning of the teeth and it can be said that Colgate has truly revolutionized the teeth cleansing market for good and this Colgate gold charcoal brush is a MUST HAVE essential in your home – as I said “white teeth are a way to success” and should you opt for Colgate charcoal gold brush, you wouldn’t be disappointed. After all, a brand like Colgate always puts it’s customers needs as it’s priority.


Thanks to Colgate for making it easier to clean our teeth and presenting us with a brush that’s not only efficient in terms of it’s cleaning but also in terms of it’s pricing – truly gold.